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MBA – EMPHASIS ON MARKETING

MBA Program with emphasis on Marketing can be a rewarding prospect for an aspirant. It offers a range of courses focused in the area of Marketing to enable the candidate become an independent planner and decision maker. The Skyline University College MBA program with emphasis on marketing focuses on the role and importance of marketing in the business world. It empowers students with skills to select appropriate tools that are provided with cutting edge advantage in a highly competitive business environment. The courses on marketing communication, consumer behavior, supply chain management and international marketing strategy are so designed that they cover the most essential of competencies required in a marketing professional to analyze situations and take decisions in a globally competitive environment. The courses will draw inputs from theories and concepts related to behavioral sciences and marketing management to evaluate and implement effective marketing strategies

Program Summary
Duration
  • Total credits required for graduation – 36
  • This is a non-thesis program, which can be finished in 18 months provided that the student meets the CGPA requirements
Recognition At the end of duration of the program, students are awarded a Master of Business Administration degree mentioning their area of specialization. Degrees are recognized and stamped by the Ministry of Higher Education and Scientific Research, UAE
Intakes There are two admission intakes for the MBA program namely September and January each year
Class
Timings
Evening Class – 1900 – 2200 Hrs
Subjects
CORE COURSES
CODE COURSE PRE-REQUISITIES CREDITS
ACC601 Managerial Accounting NIL 3
BUS601 Quantitative Methods for
Business Decision Making
NIL 3
BUS602 International Business NIL 3
CIS601 Corporate Information
Strategy & Management
NIL 3
ECO601 Managerial Economics NIL 3
FIN601 Financial Management NIL
MGM601 Human Resource Management NIL 3
MKT601 Marketing Management NIL 3
MGM713 Strategic Management All 600 level courses 3
Total Credits Required In Core Courses 27
EMPHASIS ON MARKETING (Major)
CODE COURSE PRE-REQUISITIES CREDITS
MKT711 Marketing Communications MKT601 3
MKT712 Consumer Behavior MKT601 3
MKT713 Supply Chain Management MKT601 3
MKT714 International Marketing Strategy MKT601 3
Total Credits Required In Emphasis On Marketing 9
Fees Structure Click Here For Fee Structure
MBA Brochure Download MBA Brochure
Enrolment Form Download Enrolment Form (International Students)
Download Enrolment Form (Local Students)
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P.O. Box: 1797, University City of Sharjah, Sharjah, U.A.E Tel. : +971-6-5441155 Fax.: +971-6-5441166, Email: admissions(at)skylineuniversity.com
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